
The Power of AI to Optimize Portfolio Profitability for Financial Institutions

About Senso.ai
Senso embeds predictive revenue intelligence into lender operations to optimize loan portfolio retention, acquisition, and product cross sell. Senso’s suite of solutions helps sales, marketing, and customer success teams in the financial services industry improve customer experience, retention, and profitability.
Location: Toronto
Year Founded: 2017
Vertical: Digital Banking / Analytics / Infrastructure
Employees: 11 – 50
Website: senso.ai
Social Media:
Problem
Financial Institutions/Lenders are facing declining margins in loan portfolios from market factors including increased competition from non-traditional lenders and consumer preference for a “personalized” experience leading to higher customer churn. Additionally, lenders are in an unpredictable interest rate environment with limited access to real-time data due to legacy systems, which limit their ability to offer the best solution to customers.
Ideal Customers
Businesses (B2B)
- Startup Pre-revenue 0%
- Startup Post-revenue $1 – $2M 100%
- Scaleup $2M – $10M 0%
- Scaleup $10M+ 0%
Core Benefits
Senso embeds predictive revenue intelligence into lender operations to optimize loan portfolio retention, acquisition, and product cross sell. Enable Lenders to:
- Build enhanced communication strategies
- Reprice and target portfolio clients proactively
- Maximize profitability and client satisfaction
- Protect and generate topline revenue
- Develop personalized marketing campaigns
Milestones
- Technology proven with large Canadian bank
- Technology in production across multiple Canadian clients
- Access to historical, market-wide data for all consumers
- Distribution channels provide access to 100% of the market
- Partnerships are being expanded globally
Problem
Financial Institutions/Lenders are facing declining margins in loan portfolios from market factors including increased competition from non-traditional lenders and consumer preference for a “personalized” experience leading to higher customer churn. Additionally, lenders are in an unpredictable interest rate environment with limited access to real-time data due to legacy systems, which limit their ability to offer the best solution to customers.
Core Benefits
Senso embeds predictive revenue intelligence into lender operations to optimize loan portfolio retention, acquisition, and product cross sell. Enable Lenders to:
- Build enhanced communication strategies
- Reprice and target portfolio clients proactively
- Maximize profitability and client satisfaction
- Protect and generate topline revenue
- Develop personalized marketing campaigns
Ideal Customers
Businesses (B2B)
Milestones
- Technology proven with large Canadian bank
- Technology in production across multiple Canadian clients
- Access to historical, market-wide data for all consumers
- Distribution channels provide access to 100% of the market
- Partnerships are being expanded globally
- Startup Pre-revenue 0%
- Startup Post-revenue $1 – $2M 100%
- Scaleup $2M – $10M 0%
- Scaleup $10M+ 0%